Sicko little music vid preview directed By Jason Goldwatch (The Wizard of Eyes). Cinematography by Robot The Magnificent. Can’t wait for the real thing.

Sick sounds of the French hip hop girl without flow, Uffie.

Kid CuDi has had a hard time recently. The rapid rise to fame via his cult-to-club hit Day n Night has been rough on the New Yorker from Cleveland. So bad, that he decided he would “rather be dead broke” then to continue in the hip-hop game, announcing his retirement before his debut album had hit the shelves.

Now that his album is out, listening to it makes me think its been going on this way his whole life.

The album tells tails of a lonely kid growing up without his dad, struggling with his vices but bursting with creative confidence. It’s a fresh story for the hip-hop world, told in a unique, genre-bending way.

The album is slow, low and frankly, kind of depressing. But saying that, it already sits among among my favorite albums. The album screams authorship, CuDi tells his own story, in his own way.

There are a couple of tracks that will slip into my summer playlists, – Simple As will be first to top the charts – but in general this is a nighttime-driving album. Listen to it solo dolo, give it a go, even if you don’t recognize hip-hop. This one is a genre-bender to breaking point.

Buy here now damnit!

Soundtrack 2 My Life